Sports Administration and Management Training

Aims

1. To enhance the capacity of sports administrators in Sierra Leone by providing modern skills in sports management and administration.
2. To promote efficient and transparent governance practices in national sports organizations.
3. To foster a professional approach to sports administration that will support the growth of sports at the grassroots, national, and international levels.
4.  To equip participants with the knowledge and tools to manage resources, plan events, and lead sports organizations effectively.

Objectives

1. To develop the leadership and decision-making skills of sports administrators.
2. To introduce participants to global best practices in sports governance, compliance, and ethics.
3. To train participants in the financial management and budgeting processes for sports organizations.
4. To improve the strategic planning, marketing, and sponsorship acquisition skills of sports managers.
5. To build capacity in managing sports events, competitions, and talent development.
6. To create an understanding of athlete management, welfare, and the legal framework of sports administration.
7. To promote the use of modern technology and data in sports performance tracking and organizational management.

Course Outline for Sports Administration and Management Training:

Topic 1: Introduction to Sports Management and Administration

• Overview of the role of sports administrators
• Structure of national sports organizations
• Roles and responsibilities in sports management
• Governance and ethical considerations in sports

Topic 2: Leadership and Strategic Planning in Sports

• Leadership styles and their applications in sports organizations
• Decision-making and problem-solving in sports management
• Strategic planning and organizational growth
• Managing change and organizational culture

Topic 3: Governance, Compliance, and Ethics in Sports

• Principles of good governance in sports
• Compliance with international sports regulations and standards
• Ethical challenges in sports administration
• Anti-doping and integrity in sports

Topic 4: Financial Management in Sports

• Budgeting and financial planning for sports organizations
• Fundraising and sponsorship acquisition strategies
• Financial reporting and accountability
• Resource allocation and revenue generation

Topic 5: Marketing, Sponsorship, and Public Relations

• Sports marketing fundamentals
• Building brand value and securing sponsorships
•  Media management and communication strategies
• Engaging fans and stakeholders in sports events.

Topic 6: Event Management and Sports Operations

• Planning and organizing sports competitions and events
• Managing logistics and operations for sports events
• Risk management and contingency planning
• Volunteer management and stakeholder engagement

Topic 7: Athlete Management and Development

• Talent identification and athlete development programs
• Athlete welfare, health, and safety
• Contract management and legal considerations in athlete representation
•  Managing athlete transitions and post-career opportunities

Topic 8: Technology and Data in Sports Management

• Role of technology in sports performance and administration
• Use of data analytics in sports performance tracking
• Digital tools for managing sports organizations
• Social media and digital marketing for sports organizations

Topic 9: Legal and Regulatory Framework in Sports

• Overview of national and international sports law
• Dispute resolution in sports (arbitration, mediation)
• Contract law and negotiations in sports
• Intellectual property rights in sports

Topic 10: Sports Property and Sports Image

1. 1. Understanding Sports Property
   2. Managing Sports Image
   3. Integrating Sports Property and Sports Image for Growth

Assessment:

• Individual and group assignments
• Practical case studies and presentations
• Final exam or project on strategic planning for a national sports organization

Duration:

The training can be delivered over a period of 5 to 10 days, depending on depth and flexibility.

Target Audience:

Sports administrators, coaches, officials, and executives of national sports organizations in Sierra Leone. This training course will provide the tools needed to uplift sports management standards in Sierra Leone, fostering better governance, growth, and professional development within the sector.